Released on = May 24, 2007, 5:18 am

Press Release Author = MICE Management WLL

Industry = Automotive

Press Release Summary = The Guiding Principles of Toyota were shared at a two-day,
foundation workshop entitled 'The Toyota Way' attended by a group of employees from
EK Kanoo Group, the sole distributors of Toyota and Lexus in Bahrain.

Press Release Body = The Guiding Principles of Toyota were shared at a two-day,
foundation workshop entitled 'The Toyota Way' attended by a group of employees from
EK Kanoo Group, the sole distributors of Toyota and Lexus in Bahrain. The 'Toyota
Way Sales and Marketing' (TWSM) which has been undertaken globally, took place at
The Bahrain International Circuit on the 20th and 21st May 2007.

The training course provides key values of Toyota to its representatives around the
world helping to establish a synergy of sales and marketing principles, team work
and motivational skills maximizing participants' productivity and quality awareness
at all levels.

Ms. Zahra Y. Rahma, Manager-Learning & Performance Management of EK Kanoo, praised
this innovative course saying: "Toyota is committed to building lifetime
relationships with customers around the world and to achieve that, we have to help
our associates learn about Toyota's leading principles such as 'Customer First';
'Problem Solving Techniques', the 3 C's for Harmonious Growth and Innovation and
other Toyota learning principles. Participating in this course is the first step
to understanding the key values of Toyota."

Participants took part in an interactive workshop with significant learning tools
such as video; team exercises, hand-on practice, case study learning; presentations
and group discussions. They were encouraged to make maximum contribution and offer
suggestions and ideas. The outcome of the course is expected to give participants
an understanding of organisational cultures, the value of team work, advanced
problem solving and communications skills and in general enhance self development
and leadership.

During the two-day course they also learned about the History of Toyota and its
challenges, key values, sales and marketing principles and how to maximise corporate
loyalty as well as helping individuals establish personal goals for achievement.

Ebrahim Khalil Kanoo B.S.C. © have been operating in the Kingdom of Bahrain for over
50 years and are the well-known sole distributors of Toyota and Lexus. Continual
growth, an unwavering loyalty to customer satisfaction and commitment to staff
development has established E K Kanoo as one of the most respected franchisees and
trusted pillars of the local business community on the island.


Web Site = http://www.mice-management.com

Contact Details = P O Box 20196
Manama
Bahrain

Tel: +973 17540091
Fax: +973 17540092
Email: mice@batelco.com.bh